Suddenly he becomes aware of being observed and stops at the centre of the screen before he quickly turns to the camera and shoots his gun towards it. From the point of view of an off-screen assassin, the camera follows James Bond as he walks from right to left against a neutral background. Upon reaching the right edge of the frame, the dot opens up to reveal a gun barrel's interior. In virtually every Eon-produced Bond film, the sequence begins with a white dot blinking across the screen, from left to right. The British media historian James Chapman suggests that the sequence is a significant part of the James Bond mythos because it 'foregrounds the motif of looking, which is central to the spy genre'. It is one of the most immediately recognizable elements of the franchise and is featured heavily in marketing material for the films and their spin-offs. While it has retained the same basic elements, it has noticeably evolved throughout the series. Originally designed by Maurice Binder, the sequence has featured in every James Bond film produced by Eon Productions. The visuals are usually accompanied by the ' James Bond Theme', written by Monty Norman. Shot from the point of view of a presumed assassin, it features James Bond walking, turning, and then shooting directly at camera, causing blood to run down the screen. The gun barrel sequence is a signature device featured in nearly every James Bond film.

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